Main Mezzanine Capital issues mezzanine loan to The Valley
The Valley, a leading technology driven marketing and communication company, has attracted a mezzanine loan from Main Mezzanine Capital to finance its growth ambitions and further roll-out of its data platform Nominow. Philip Kok, CEO of The Valley: “With our new and unique omnichannel marketing proposition we have the ambition to grow to the top of our industry nationally as well as internationally. With the growth financing we can make this ambition come true.” Lars van ‘t Hoenderdaal, managing partner of Main Capital Partners: “We are delighted to finance a company with such impressive marketing technology. The marketing data platform Nominow is, according to its clients, the best product on the market.” The Valley located in Amsterdam, has 60 employees and realizes profitable revenues of more than € 7 million of which 30% is recurring from software and technology. The customer base exists of companies like Nike, Tommy Hilfiger, Verkade, ONVZ, NS, Renault, Pon, Raet, Hertog Jan, Rabobank and ABN AMRO. The company is nominated for the Dutch Interactive Award 2015 in the category B2B & Professional Services. Main Mezzanine Capital is part of Main Capital Partners, an investment and financing company, as well as a corporate finance advisor, with a focus on growing and profitable companies in the TMT sector in the Netherlands. Main Mezzanine Capital is funded by its own shareholders, wealthy individuals, family offices and (former) entrepreneurs, who like to invest in companies with an interesting risk-return profile.