Source: talkwalker.com

Talkwalker attended Social Tools Summit in Boston on October 18th. The Summit is an intimate one-day event focusing on what’s new in social media technology, best practices, and case studies on how brands are deriving ROI from their social efforts. Talkwalker won the “Best Innovation” award in 2016, and “Best of Show” in 2017!

Talkwalker’s CEO of North America, Todd Grossman, spoke on two panels throughout the day. His first session was entitled “Pics, Videos, and Infographics, Oh My! The Future of Visual Social.” He spoke on the importance of visual listening in addition to social listening of text-based conversations. Often brand logos are visible without specifically being tagged, and marketers might be missing out the true reach of their brand. Talkwalker’s image recognition technology is one way brands can take advantage of an analytics platform to monitor visual mentions.

Todd’s second panel was “Social Tools to Help You Track and Analyze Results (and make your boss look like a hero).” He emphasized combining social metrics with other business data such as stock prices or sales figures to present a more complete picture of a company’s social ROI.

In the afternoon, Talkwalker participated in the Social Tools Summit Product Speedcase. Attendees rotated between vendors to view product demos, ask questions, and voted on their favorites. Our sales team presented our new Command Center feature, and a dashboard highlighting Dunkin Donuts, a Boston favorite.

Talkwalker was proud to win the Product Speedcase, and was voted “Best of Show!” This is the second consecutive year Talkwalker has won an award at Social Tools Summit. We were awarded “Best Innovation” in 2016.

We look forward to Social Tools Summit 2018, and another year of social media technology innovation!

Read more on www.talkwalker.com