• Year of investment: 2020
  • Status: Current
  • Headquarters: Zwolle
  • Website:
  • Responsible partner: Pieter van Bodegraven
  • Add-on acquisition for:

Netivity has a strong and diversified customer-base consisting of hundreds of companies active in online FMCG,  home deco and food retail, servicing >25% of the Twinkle Top 250 webshops in the Benelux. Some examples are Fonq, SPAR and Intratuin.

Netivity has two flagship products called Netivity CORE and Tweakwise:

  • Netivity CORE is a leading e-commerce platform that can be personalized to customer needs, enabling larger high-volume B2B and B2C (e-)commerce webshops.
  • Tweakwise is a specialized SaaS suite focused on optimizing sales conversion on e-commerce websites. Tweakwise is a leading European player in the market for online search, merchandising and personalization.