OBI4wan provides SaaS solutions for social media monitoring & webcare. Their customer base includes the Dutch Tax Authorities, AFAS, HBO, Essent and BOL.com. The OBI4wan software supports customers in monitoring the (social) media activities, conducting webcare, and facilitating social CRM. OBILytics helps companies to create value through social media analytics by providing a complete picture of their customers and by optimizing marketing expenses. Colruyt and Vivat insurance are examples of OBILytics customers.