Main CEO Day

Annual event exclusively for CEOs and non-executive board members of our portfolio companies, during which strategic topics relevant for growing software companies are addressed.

Amsterdam, the Netherlands
17/03/2021

On March 17 we connected with our network and shared insights on this important topic.

‘Successful integration of add-on companies’

Buy-and-build is one of our key strategies for driving growth. Integrating add-ons can create opportunities, but may also cause a host of challenges. Together we will discuss how to tackle these challenges and benefit optimally from a buy-and-build trajectory, for example:

• When ‘two become one’: how to create one vision, one team, one company culture?
• Commercial synergies: How to drive commercial success by optimizing cross-sell and upsell, and create one energized and ambitious Sales team?
• Product and technical alignment: how to integrate different platforms, product management teams and tech stacks?
• Integration of business operations: how to integrate companies while running your daily business?

During the afternoon, three case studies will be presented by our CEOs, discussing add-on integration from a different perspective. Each case is followed by a delicious lunch course.

This exclusive event is invitation-only.