Main Capital acquires strategic stake in healthcare HR specialist SDB Ayton

Main Capital Partners

Main Capital has acquired a strategic stake in SDB Ayton; an HR, planning and payroll specialist for the healthcare market. The company, based in The Hague, provides leading and innovative SaaS solutions for the Dutch healthcare market. With smart software products and related services, SDB Ayton enables its customers to optimize administrative HR and planning processes so caregivers can focus on providing care to their clients.

SDB Ayton was formed by a merger between SDB Groep and Ayton. SDB Group has established itself over the years as a specialized Salary Processing and HR software supplier in the healthcare market. In 2016, SDB Group took over planning company Ayton. With this acquisition, the company was able to offer planning, payroll processing and HR software to customers under one roof, combining more than 60 years of experience in healthcare. In recent years, the focus of the company has been on product innovation and on the integration of SDB Groep and Ayton. The efforts of the management team have led to the fact that the support is highly professionalized and well-positioned to take the next step.

The software solutions from SDB Ayton help healthcare institutions to deal efficiently with their available resources. In recent years, organizations have been under increasing pressure to provide more care with limited resources. It is expected that healthcare institutions will have to realize further cost savings in the coming years, driven by trends such as the ageing of society. In addition, it is expected that the scarcity of suitable personnel in the healthcare sector will increase further in the coming years, resulting in a need for care institutions to set up the HR policy in a strategic manner. The mission of SDB Ayton is to support customers as much as possible by providing intuitive software solutions and services.

SDB Ayton intends to become a leading SaaS player in the Dutch healthcare market through a selective buy-and-build strategy. In addition to continuing organic growth, the focus will be on making focused acquisitions. Next to acquiring related technologies, expanding to other segments of the healthcare market is also possible. Furthermore, the R&D focus of the company will be on developing innovative products that fit in with SDB Ayton’s mission.

Cooperation SDB Ayton – Main Capital

Vincent van Staalduinen (Customer Success Directeur SDB Ayton): “The Dutch healthcare industry is undergoing a transformation where the role of technology is key in driving internal efficiencies.  The market is underserved in terms of suppliers with modern and innovative software and services solutions, combined with the deep sector know-how under one roof. Partnering with Main will enable us to further increase our portfolio based on their proven track-record in assisting Management teams with buy and build strategies.  Their expertise and experience make them a unique partner to support SDB Ayton in its next phase of growth”. 

Charly Zwemstra (Managing Partner of Main Capital): “SDB Ayton is an innovative company with a strong track record in the healthcare market. We see a lot of potential to grow organically in the current focus markets. The company has a strong management team that has experience with acquisitions. We see many opportunities for a buy-and-build strategy whereby the company can continue to grow in adjacent product and market segments within the healthcare industry. “

About SDB Ayton

For over 40 years, SDB Ayton has been developing and supplying innovative and specialist ICT solutions for the healthcare sector. The company focusses on the elderly- and home care, daycare and disabled care market. SDB Ayton does this with innovative SaaS solutions that customers use to automate HR, salary administration and personnel planning processes. In addition, the company provides a Business Process Outsourcing (BPO) proposition that relieves care institutions from the payroll process and financial advice and consultancy services related to AVG legislation.

About Main Capital

Main Capital is a strategic investor with an exclusive focus on the software sector in the Benelux, Germany and Scandinavia. Within this sector, we are the most specialized party in management buy-outs and later-stage growth capital. Main Capital has approximately € 400 million under management for investments in mature but growing software companies in the Netherlands and Germany. An experienced team of professionals manages these Private Equity funds from offices in The Hague and Düsseldorf.

The current investment portfolio of Main Capital consists of growing (SaaS) software companies such as GOconnectIT, JobRouter (Germany), Verklizan, Inergy, MUIS Software, artegic (Germany), OBI4wan, Axxerion, b+m Informatik (Germany), Ymor, Roxit, Onguard, Sharewire, SecondFloor, Sofon, ChainPoint, RVC and TPSC. Main Capital also has an interest in managed hosting provider Denit. Main Capital has a long-term perspective with the intention to build larger strong software groups. Main Capital has realized many successful exits such as recently Regas, Connexys (to Bullhorn) and ABIT / EuroSystems. Main Mezzanine Capital is another business line of Main Capital Partners and has provided mezzanine loans to, among others, The Valley, TravelBird, Talkwalker, Worldmeetings and BTC.

Note for the editor:

This press release is issued by Main Capital. For more information, please contact:

Charly Zwemstra (Managing Partner)

Main Capital Partners BV, Paleisstraat 6, 2514 JA, Den Haag

Tel: +31 (0) 70 324 3433 / +31 (0) 6 512 77 805


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