Main Capital Partners realizes successful sale of Sofon to Revalize

Main Capital Partners has realized a successful sale of its portfolio company Sofon to US-based Revalize.

Main Capital Partners

The Hague, 7 October 2021 – Main Capital Partners has realized a successful sale of its portfolio company Sofon to US-based Revalize. With the acquisition of Netherlands based Sofon, Revalize wants to strengthen its Configure, Price and Quote platform in Europe. Revalize is backed by TA Associates, a US-based private equity investor.

Founded in 1998 and with offices in the Netherlands and Germany, Sofon is an international provider of Guided Selling and Configure, Price and Quote (CPQ) software for medium-sized to large internationally oriented companies with complex and customised products and services in make-to-order industries. The software suite offers full-field sales digitisation. Sofon Guided Selling supports analysis, calculation, configuration, pricing, visualization and document generation. This reduces sales costs, shortens sales cycles, increases scoring rates, simplifies sales processes, and improves cooperation between clients, dealers, sales, engineering and production.

Main Capital Partners acquired Sofon in 2012. Charly Zwemstra, founder and CEO of Main: ‘Over the past years, Sofon has established a strong position in the international CPQ market, with a specialized focus on the Benelux and DACH region. We see a strong strategic fit between both companies. The combination allows for more scalability and international expansion of Sofon’s leading product suite.’

Revalize is the global leader in sector-specific software that helps manufacturers optimise revenue operations through design applications, engineering simulations, product selection, CPQ, PIM, visualisation, and data analytics. Headquartered in Jacksonville, FL, the company serves customers across the globe. Revalize was created by TA Associates in 2021. Revalize is the name given to the combination of US based companies AutoQuote, FPX and ConfigureOne. Europe-based Sofon was later added to the group to further increase Revalize’s presence in Europe.

About Main Capital Partners
Main Capital Partners is a strategic investor with an exclusive focus on enterprise software. Main has almost 20 years of experience in building front-running software groups in the Benelux countries and the DACH and Nordics regions. Main is a strategic partner for management teams of software companies, with the aim to achieve sustainable growth in close cooperation. With a team of 45 employees at locations in The Hague, Stockholm and Düsseldorf, Main offers its portfolio companies strategic advice and pragmatic support. In October 2021, Main has over EUR 2.2 billion in assets under management.




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