Main Capital supports Ymor with internationalization by acquiring Nordics APM-player Avenida ApS

Main Capital Partners

The combination results in a market leader in the field of APM and ITOA software in Northern Europe

Ymor, the leading Dutch-based supplier of innovative Application Performance Monitoring (APM) and IT Operations Analytics (ITOA) solutions, has acquired 100% of Denmark-based Avenida ApS, as part of its internationalization strategy.

With this strategic step a market leading company in the field of SaaS-based APM and ITOA software with geographic footprint in The Benelux, Nordics and DACH-region emerges. Their similar approach, comparable customers and shared vision on APM makes the two companies a natural match. The combined company has over 100 employees and around 200 customers. Main Capital was actively involved in enabling this growth strategy.

From a product perspective, Ymor’s end-to-end monitoring solution Ymonitor offers new possibilities to Avenida and its customers. Vice versa Avenida’s proprietary P-Mon software adds powerful root-cause analysis, anomaly detection and network system monitoring to Ymor’s offering. In addition, the companies together hold specialist knowledge of ‘best-of-breed’ products such as AppDynamics, ExtraHop, Nexthink and Dynatrace. Avenida’s has a fast-growing customer base consisting of major Danish and international corporates.

Martin van den Berge, CEO Ymor: “With this step we are able to position Ymonitor in the Nordics and further develop point-solutions such as ‘Ymonitor for Office365’. We have found that companies in the Nordics have similar ways of working including comprehensive service provision, which has led to acquiring a partner in this region. Ymor and Avenida share the ambition of helping as many organizations as possible in optimizing their IT. I am therefore proud to add Avenida to the Ymor brand. I look forward to further strengthening our position in the field of application performance management!”

Pieter van Bodegraven, Partner at Main Capital Partners and Member of the Supervisory Board of Ymor and Avenida: “With this acquisition, we have taken an important step in our international expansion strategy. The combination creates a market leading APM-player in Northern Europe, with both companies benefiting from a wider range of technical products and strong upsell opportunities.”

About Ymor

Ymor was founded in 2003 and is headquartered in Utrecht. The combination of years of experience in the field of Application Performance Management (APM) and IT Operations Analytics (ITOA) tooling, in-depth knowledge of best practices in measuring performance and the use of its own Ymonitor software, makes Ymor unique in the market. This approach characterizes Ymor and allows customers to proactively monitor performance of their IT objectively from an end-user perspective. By this the number of incidents is reduced, the mean time to resolution is reduced and operational costs are reduced. Ymor’s customer base consists of major Dutch companies such as Dutch Railways (NS), Ziggo, UWV, Eneco and municipalities such as The Hague, Amsterdam and Utrecht.

About Avenida

Avenida, headquartered in Copenhagen, has been active in application performance monitoring since 2007. The company provides both own-developed software as well as “best-of-breed” solutions of AppDynamics, Evolven and ExtraHop. In combination with the consultancy services provided, Avenida enhances customers’ end-user experience and ensures that they can continue to use business-critical applications efficiently. Avenida’s fast-growing customer base consists of major Danish and international corporates.

About Main Capital

Main Capital is a private equity investor with an exclusive focus on the software sector in the Benelux and DACH area. Within this sector, we are the most specialized company in management buyouts and later-stage growth capital. Main Capital has approximately € 300 million under management for investments in mature but growing software companies in the Benelux and DACH area. An experienced team of professionals manages the Private Equity Funds.

In the current portfolio of Main Capital are rapidly growing (SaaS) software companies like Verklizan, Inergy, MUIS Software, artegic (Germany), OBI4wan, Axxerion, b+m Informatik (Germany), Ymor, Roxit, OnGuard, Sharewire, SecondFloor, Sofon, Connexys, Regas, ChainPoint, RVC and TPSC. Main Capital has realised many successful exits. The Mezzanine Capital group granted loans to a.o. TravelBird, Talkwalker and Worldmeetings.

Note for the editor:

This press release is issued by Main Capital. For more information, please contact:

Charly Zwemstra (Managing Partner) & Pieter van Bodegraven (Partner)

Main Capital Partners BV, Paleisstraat 6, 2514 JA, Den Haag, Tel: +31 (0) 70 324 3433

Charly Zwemstra,, +31 (0) 6 512 77 805

Pieter van Bodegraven,, +31 (0) 6 204 21 965


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