Main Capital realizes strategic sale of artegic to UNITED Marketing Technologies by DuMont

Main successfully realized the strategic sale of artegic, a marketing automation software specialist, to marketing technology provider UNITED Marketing Technologies, part of DuMont Mediengruppe.

Main Capital Partners

Main Capital Partners successfully realized the strategic sale of artegic, a marketing automation software specialist, to marketing technology provider UNITED Marketing Technologies (“UNITED”), part of DuMont Mediengruppe. The sale marks the 3rd successful strategic sale of Main Capital Partners in 2022.

The acquisition by UNITED sets yet another successful exit for Main Capital Partners. With the acquisition UNITED further expands its stance in the marketing technology space. artegic’s offering of marketing automation solutions strategically complements UNITED’s current portfolio of marketing technology solutions such as its cloud-based platform for social media management and its omnichannel content platform.

Headquartered in Bonn in Germany, artegic was founded in 2005 as marketing automation software provider. Since its foundation, the company has developed to one of the leading European providers of real-time, cross-channel SaaS marketing automation solutions and digital CRM. artegic offers its customers a strong value-add proposition covering the design, customization, execution and automation of highly individualized marketing campaigns via email and mobile and enabling them to execute customer-centered, best-in-class digital dialogue marketing.

By joining forces, UNITED and artegic can jointly accelerate their growth path in the marketing technology space. The merger also combines DuMont’s extensive experience and network in the media and business information field and its resources of being a one of the largest media Groups with artegic’s cutting-edge marketing automation solution and its specialized experience in the field. 

Main Capital invested in the company in 2016 and since then has supported artegic in its organic growth path with a strong focus on the transformation from a business model driven by transactional revenue to a highly scalable and strongly growing SaaS model. In collaboration with Main Capital, artegic has almost tripled it SaaS revenue while increasing the SaaS growth rate from lower single digits growth to over 33% in 2022/23 over the investment horizon.

Christian Friedrichs, Managing Director of UNITED by DuMont, commented: “UNITED is taking a strong strategic step with the acquisition of artegic. We are excited to work with the management team of artegic to lift synergies within the digital marketing arm of the DuMont Group.”

Stefan von Lieven, Managing Director at artegic added: “With UNITED we have found a strong partner with deep expertise in the marketing technology space. Within the group, we can offer our clients a broader suite of complementary solutions within the marketing technology space. We are very proud of this partnership and would like to thank Main Capital Partners for the strategic support and know-how over the recent years.”

Sven van Berge Henegouwen, Partner at Main Capital Partners, concluded: “We congratulate artegic and UNITED on this successful partnership. The company has gone through an impressive business model transformation resulting in SaaS growth rates of more than 33%. We believe artegic has found with UNITED a strong partner to support artegic in the next phase of growth.”

UNITED Marketing Technologies by DuMont
UNITED Marketing Technologies by DuMont encompasses all participations of DuMont which were initially bundled in 2017 into its own Marketing Technology Division. Today, the UNITED Group includes the following companies: facelift (100 percent), censhare (100 percent), quintly (100 percent) and artegic (75.1 percent) – all with a focus on scalable software-as-a-service business models in the MarTech context. Currently, 470 employees work at a total of seven locations worldwide for UNITED Marketing Technologies, which unites the advantages of great holists and numerous small specialists. The portfolio and size of the UNITED companies thus provide DuMont with a unique positioning in the global MarTech landscape. UNITED Marketing Technologies is a 100 percent subsidiary of the DuMont family-owned business.

artegic, which was founded in 2005 and employs over 70 people, provides marketing automation SaaS solutions, which allow customers to develop and automate highly complex, real-time digital marketing campaigns. Their customer base includes one third of German DAX companies and among others, Payback, BMW, DHL and American Express.

Main Capital Partners
Main Capital Partners is a leading software investor in the Benelux, DACH and the Nordics. Main has almost 20 years of experience in strengthening software companies and works closely together with management teams of its portfolio companies as a strategic partner, in order to realize sustainable growth and build excellent software groups. Main counts 60 employees and has offices in The Hague, Stockholm, Düsseldorf, Antwerp and the USA (Boston). As of October 2021, Main has over EUR 2.2 billion of assets under management. Main has invested in more than 150 software companies to date. These companies have created jobs for approximately 9000 employees.


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