Internationalisation strategy for software companies

Planning to take your software business international?

Successful international expansion is not something to be taken for granted. Whether a company is successful in expanding its operations abroad depends to a large extent on the quality of its internationalisation strategy.

Indeed, because software is, typically, easily scalable there is significant potential for internationalisation for many companies. But success still depends on if and when the right steps are taken. There are many pitfalls. Most can be easily avoided with the correct preparation.

Why, what and where?

How to create an internationalisation business strategy? The first questions that need to be addressed are:

Why is international expansion a good idea for your company?
What or which products do you want to take abroad?
Which country or countries do you want to target (and where are you likely to enjoy success)?

The very first thing that needs to be done is to decide whether or not international expansion is fundamentally a good idea. The answer to that question is not found in overseas markets, but at home.

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