Successful international expansion is not something to be taken for granted. Whether a company is successful in expanding its operations abroad depends to a large extent on the quality of its internationalization strategy.
Indeed, because software is, typically, easily scalable there is significant potential for internationalization for many companies. But success still depends on if and when the right steps are taken. There are many pitfalls. Most can be easily avoided with the correct preparation.
How to create an internationalization business strategy? The first questions that need to be addressed are:
The very first thing that needs to be done is to decide whether or not international expansion is fundamentally a good idea. The answer to that question is not found in overseas markets, but at home.