Our approach

Our focus on Enterprise Software, local presence, our value creation framework and our data-driven way of working make us the strategic partner of choice for software companies with international, profitable growth ambitions.

We know what it's about

We have a strong foothold in Europe based on over 20 years of investing exclusively in Enterprise Software companies and we have a growing, scalable presence in North America.

Our dedicated team knows what it takes to bring software companies to the next level. We help set the right strategies and support portfolio companies to outperform the market and expectations.

Together with management teams we accelerate progress and internationalize businesses. We improve financial profiles and scale Enterprise Software firms in a profitable way – both organically and through successful buy-and-build.

In its selection of investment opportunities, Main typically works along the following indicative investment criteria

Enterprise Software businesses

HQ in Benelux, DACH, Nordics or US

Revenues from EUR 3 – 100m

Solid and sustainable organic growth

Positive EBITDA and cashflows

Equity tickets from EUR 5 – 150m

Ambitious and solid management teams

A selection of our product-markets

Main Capital Partners invests exclusively in enterprise software companies. These companies are active in a wide range of sub segments and product-markets. Read more about our core product-markets.

How we work

Together with management teams of portfolio companies we build successful market leading software groups that deliver value for customers and society.

Data-driven sourcing

We do research on trends and developments in the software industry and specific product-markets. Management teams make informed business decisions based on these insights.


Local and strategic engagement

Our local investment teams work closely together with management teams. We are hands-on, share our experiences and engage with local communities.


Team work

We foster a management friendly approach and jointly define and follow the path of profitable growth, leading to best-in-class software companies.


Value creation framework

Our Performance Excellence team brings together best practices and guiding playbooks that help software companies scale in a profitable way.


Market Intelligence & Performance Excellence

We take a data-driven approach and our Market Intelligence team generates actionable insights. Our Performance Excellence practice creates playbooks, shares knowledge and supports company-level improvement projects – covering domains like Finance & Operations, Product Management & Technology, Go-to-Market & Topline Growth, and Add-on Integration.

Our events and network show our engagement with and commitment to the Enterprise Software industry. With over 12.000 software companies in our network, we facilitate mutual learning and elevate the software industry in our core regions.

Market dynamics: Horizontal versus Vertical Software

In the last 10 years, since the wide adoption of SaaS business models, we saw the rise of vertical software vendors: software targeting specific groups of professionals within a vertical market, for example accountants, lawyers, nurses, teachers or architects. Market dynamics differ for vertical versus horizontal (e.g. CRM) software segments.

The Market Intelligence team examined differences in market dynamics and the impact on product development and commercialization strategies of horizontal versus vertical software vendors.

Our team of experts

Get in contact with our Performance Excellence and Market Intelligence team.

Bram Kaashoek
Partner & Chief Operating Officer
Bianca Takács
Practice Lead Finance & Operations Performance Excellence
Jason Raats
Market Intelligence Lead, Data Management
Daan Dinkla
Research Associate
Gertwin van Dijk
Analyst Performance Excellence