In October 2025, TrustArc partnered with Main Capital Partners, marking the start of a collaboration focused on accelerating growth and supporting the company’s internationalization strategy. We spoke with Jason Wesbecher, CEO of TrustArc, about the company’s unique market position, its strategic priorities, and how the partnership with Main supports TrustArc’s next phase of growth.
What makes TrustArc different
Founded in 1997, TrustArc is a pioneer in privacy and artificial intelligence risk management solutions. According to Wesbecher, the platform distinguishes itself through two clear differentiators.
“The first is the comprehensive nature of the portfolio of applications,” he explains. “Most vendors in our market offer just one solution – like the cookie banner. Whereas with TrustArc, customers can span front of the house to back of the house.”
The second differentiator lies in TrustArc’s deep domain expertise and regulatory insight. “We have a privacy knowledge team that researches new regulations and then creates bespoke content on how those regulations could impact organizations. To date, we have created over 50,000 pieces of such content. For our customers it’s like augmenting their team with our privacy expertise.”
Wesbecher describes himself as “a very private person,” which makes his role at TrustArc a natural fit. “The only social network I have ever signed up for is LinkedIn. I may be one of the few people in the world who never created a Facebook account. So, when you think about it that way, it’s a perfect match.”
The privacy compliance market and its current challenges
Wesbecher remains highly confident about the long-term outlook for the privacy compliance software market and TrustArc’s position within it.
“The first thing I do every morning is open up my phone and read the NYT and Techmeme. There are very few days in which the topic of data privacy isn’t a headline. It’s a very dynamic and important space and the stakes are very high. That is highly motivating.”
One of the most significant shifts in the market has been the rapid emergence of AI. “AI has introduced complex and often thorny privacy challenges. Our software and our people help customers navigate these new realities.”
TrustArc has actively adapted its platform to reflect these changes. “Prior to AI, our customer would have to be very intentional about finding which piece of content and then thoroughly researching the document. We flipped that model on its head in 2024 by building a AI-driven conversational interface. This has the impact of democratizing all this valuable knowledge such that product teams and marketers are now using it. In fact, we saw a 1,000% increase in monthly active usage once we released it.”
Operating across more than 200 jurisdictions requires constant adaptation and deep expertise. Wesbecher attributes TrustArc’s ability to keep pace to its people and long-standing experience. “I say this without hyperbole – we have the smartest, most experienced people in this software category. We are not a start-up. We have been in this business for 28 years. Our closest competitor has been in the market for 8 years. That, coupled with our employee retention rates, makes us a force in the category.”
The strongest synergy with Main is that they will radically improve our business in 2026 by helping us identify, acquire and integrate multiple synergistic companies based in Europe. This will be celebrated by our customers and employees alike.”
TrustArc and Main: powering the next phase of growth
Having partnered with Main Capital Partners in late 2025, Wesbecher sees the collaboration as a catalyst for TrustArc’s next phase of growth. Reflecting on the decision, he explains:
“Main Capital distinguished themselves as thoughtful, collaborative prospective partners by presenting their investment thesis backed up by potentially attractive add-on acquisition opportunities. This inspired our management team. And then once we got into the negotiation process, Main was a reliable and reasonable negotiating partner.”
The impact of the partnership was felt almost immediately. “Just eight weeks into our partnership, and how I spend my time has radically changed. I spend 50% on business operations and 50% on strategic growth levers. Thus far, those growth levers have been evaluating new businesses to acquire and collaborating with Main’s PX team on creative ideas to accelerate the business.”
Looking ahead, Europe plays a central role in TrustArc’s growth ambitions. “Europe is the birthplace of the global privacy movement. And TrustArc operates a privacy technology company in North America. We have no presence in Europe. The strongest synergy with Main is that they will radically improve our business in 2026 by helping us identify, acquire and integrate multiple synergistic companies based in Europe. This will be celebrated by our customers and employees alike.”
And his vision for 2026? “Without giving away our strategy, I would answer as follows. Data breach response, analytics, and data discovery are on our radar. And Main is wholly aligned with our strategy. Stay tuned!”
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