Customer Relationship Management Software

Software to centralize customer data, enhance sales and marketing effectiveness, and foster long-term customer loyalty for increased revenue.
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Private Equity for Customer Relationship Management (CRM) Software

Main invests is enterprise software companies that enhance lead generation and sales performance, elevate customer experiences, and build long-term customer loyalty with comprehensive CRM software solutions. Centralize customer data, automate lead management, and leverage intelligent analytics to drive personalized interactions, marketing automation, and exceptional customer service. By nurturing customer relationships and improving sales effectiveness, businesses can maximize revenue, improve customer retention, and gain a competitive advantage.

How we work

Together with management teams of portfolio companies we build successful market leading software groups that deliver value for customers and society.

Data-driven sourcing

We do research on trends and developments in the software industry and specific product-markets. Management teams make informed business decisions based on these insights.


Local and strategic engagement

Our local investment teams work closely together with management teams. We are hands-on, share our experiences and engage with local communities.


Team work

We foster a management friendly approach and jointly define and follow the path of profitable growth, leading to best-in-class software companies.


Value creation framework

Our Performance Excellence team brings together best practices and guiding playbooks that help software companies scale in a profitable way.