Main Insight Event Nordics 2026

  • Main Insight Event
  • Stockholm
The Main Insight Event Nordics is hosted annually as a knowledge-sharing and networking platform for our close community of C-level software executives across the Nordics region. The 6th edition of the event was hosted at the Grand Hôtel in Stockholm on March 4th, 2026.

The annual Main Insight Event Nordics was hosted on March 4th 2026 at the Grand Hôtel in Stockholm. This event is organized for our close community of C-level professionals across the Nordics region, aiming to inspire, forge meaningful connections and drive knowledge-sharing.

As in previous years, a trending topic was explored through panel discussions and keynote speeches. Experts in the field shared their insights and perspectives, stimulating meaningful conversations and providing key takeaways. Additionally, attendees had the opportunity to network with other like-minded professionals.

Moderated by Linda Nyberg and co‑hosted by Wessel Ploegmakers (Partner & Head of Nordics at Main), the event centered around the theme: How to grow the sales funnel for Enterprise SaaS businesses in the modern world.

A big thank you to our speakers for sharing their insights and real‑world perspectives!

Program

  • 12:00

    Welcome & walk-in lunch


  • 13:00

    Word of Welcome
    Wessel Ploegmakers, Partner & Head of Nordics at Main Capital Partners
    Linda Nyberg, Moderator


  • 13:15

    How to conquer the world? The Vikings 2.0
    with Marcus Gullberg, Director of Business Development Microsoft EMEA


  • 13:45

    Less Friction, More Pipeline: Enterprise SaaS Growth Today
    with Dorian Petrich, Senior Director, Software & Tech Lead Nordics at Simon-Kucher and Bram Kaashoek, Partner and COO at Main Capital Partners


  • 14:10

    How we redesigned top-of-funnel growth & what moved the needle
    with Bettina Isabelle Berntsen, Chief Marketing Officer at SuperOffice


  • 14:40

    Break


  • 15:25

    Sales and Marketing in the modern funnel – Rebuilding the sales and marketing funnel around how modern B2B buyers actually make decisions
    with Polly Hussein, Chief Commercial Officer at Bjorn Lunden


  • 15:55

    0-10 in Enterprise SaaS – lessons learned
    with Mikael Schwarzmann, Vice President Nordics & Baltics at Anaplan


  • 16:25

    Wrap up & closing


  • 16:35

    Networking drinks


Main Insight Event Nordics 2026 Aftermovie

What the Main Insight Event Nordics 2026 looked like in pictures

Attending the Main Insight Event Nordics was an invaluable experience, bringing together successful and emerging IT companies from across the region. The event provided an excellent platform to optimize my network and stay updated on the latest industry trends and perspectives. I highly recommend this event to anyone looking to enhance their professional connections and industry knowledge."

- Rex A. Clausager, CEO at TimePlan Software A/S

Related events

Take a look at the other Insight events organized by Main.