Main Insight Event Benelux 2026

  • Main Insight Event
  • The Hague
The Main Insight Event Benelux was hosted as a knowledge-sharing and networking platform for our close community of C-level software executives. The 2026 edition of the event was hosted at the Hilton The Hague on April 9th, 2026.

This event is organized for our close community of C-level professionals within the Benelux region, with the objective of inspiring, fostering meaningful connections, and facilitating the exchange of knowledge.

Over the years, the Main Insight Event has established itself as a notable knowledge-sharing and networking platform in the Benelux. The 2026 edition took place at the Hilton in The Hague, just a stone’s throw from Main’s headquarters.

The central theme of the event was “From Lead to Lifetime Value: Building a Scalable Growth Engine within Enterprise Software Companies.” Throughout the afternoon, this theme was brought to life by a diverse group of speakers from leading international companies. Contributions came from, among others, Personio, Miro, Snowflake and Mollie, who shared their perspectives on scaling commercial teams, monetization strategies, AI-driven sales optimization and customer success. In addition, industry experts from Signicat, RiskConcile, BCS and Main Capital participated in a panel discussion on go-to-market strategies and expansion.

The agenda was packed with valuable content, providing attendees with actionable insights. In addition, there were ample opportunities for networking. Attendees connected with peers, shared experiences and forged new partnerships. These interactions led to meaningful discussions and valuable takeaways that can drive growth and innovation in the enterprise software landscape.

What the Main Insight Event Benelux 2026 looked like in pictures

Program Main Insight Benelux 2026

  • 13:00 - 14:00

    Welcome & walk-in lunch

  • 14:00 - 14:15

    Word of welcome

    Sjoerd Aarts, Partner & Head of Benelux at Main Capital Partners

  • 14:15 - 14:40

    Building & scaling commercial teams and cadence

    Koen Stam, Director of Sales (International) at Personio 

  • 14:40 - 15:05

    Product-Led Growth (PLG) meets enterprise sales: Miro’s lessons in monetization – fireside chat

    Yuliya Malysh, Head of Growth, Monetization and Pricing at Miro 

  • 15:05 - 15:30

    AI-powered CRO playbook: How AI agents help sales teams shorten sales cycles and increase deal size

    Dora Kondeva, Head of Growth at Snowflake   

  • 15:30 - 16:15

    Break

  • 16:15 - 16:40

    The Next Growth Engine: Customer Success, Churn Reduction & Expansion

    Stefanie Richheimer, Head of Growth at Mollie  

  • 16:40 - 17:00

    Scaling GTM: channel optimization, segmentation and territory expansion – panel discussion

    Thijs Vink, Chief Enterprise Continental Europe at Signicat Thomas Desombere, Head of Business Development at RiskConcile Bjorn van Antwerpen, Chief Commercial Officer at BCS Bram Kaashoek, Partner and COO at Main Capital Partners 

  • 17:00 - 18:30

    Networking drinks

Experience a preview of the event's atmosphere

The combination of expert speakers, relevant topics, and engaging discussions made it a highly worthwhile experience. I left with fresh perspectives, actionable insights, and new connections that I truly value."

- Glenn Frijde, COO at TMA the Talent Method

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