Building on Fraxion's 2025 combination with Centreviews, the addition of Yellow Dog extends that platform further downstream into inventory management and marks Fraxion's second add-on acquisition since partnering with Main Capital Partners in May 2025.
Founded in 2007 and headquartered in Norfolk, Virginia, Yellow Dog serves customers across sports & entertainment venues, hospitality properties, institutions, and multi-outlet retail and food & beverage operations, including Winnipeg Football Club at Princess Auto Stadium, Prairie Knights Casino, the San Antonio Stock Show & Rodeo, Delano Hotel Miami, and John Ball Zoo, as well as some of the largest food service operators, and is trusted by over 60% of all US professional sports teams. Its platform integrates with more than 130 point-of-sale systems and 300 third-party systems in total, acting as a neutral inventory layer across fragmented technology stacks for customers operating in complex, high-volume environments.
The acquisition of Yellow Dog builds on Fraxion’s 2025 combination with Centreviews, which expanded its payables capabilities alongside its existing procure-to-pay platform. The combination brings together Fraxion’s procurement, AP automation, and spend analytics capabilities with Yellow Dog’s inventory management, mobile receiving, real-time COGS tracking, and POS-integrated usage data, giving customers a single, integrated view from procurement through inventory to sale.
Together, the companies support Fraxion’s broader buy-and-build strategy to develop an intelligent end-to-end platform spanning procurement, payment, and inventory, while strengthening its presence in hospitality, sports and entertainment, and higher education.
Our investment in Fraxion and Centreviews last year laid the foundation for a broader buy-and-build strategy to create an intelligent spend automation platform."
Jay Livingood, CEO of Yellow Dog, said, “Joining Fraxion is an exciting next step for our team and our customers. Together, we can offer hospitality and sports venue operators an end-to-end view from procurement through inventory. It is a great next chapter for the business we’ve built.”
Stanton Jandrell, CEO of Fraxion, added, “Yellow Dog is a natural extension of the platform we set out to build with Main: one that spans procurement, accounts payable, and payments, and now extends into inventory. With Yellow Dog, Fraxion expands beyond procure-to-pay to help organizations manage what happens after the purchase and extends visibility and control all the way through to inventory on hand. Jay and his team have built something hospitality and sports venue operators depend on every day, and we’re proud to bring that expertise into Fraxion.”
Daan Visscher, Partner at Main & Chairman of Fraxion’s Supervisory Board, concluded, “Our investment in Fraxion and Centreviews last year laid the foundation for a broader buy-and-build strategy to create an intelligent spend automation platform. Yellow Dog is a deliberate next step in that strategy, extending the platform from requisition and payment into inventory. Jay and his team have built deep expertise in hospitality and sports venue operations, and customers on both sides will benefit from a single, connected platform spanning their full spend and inventory lifecycle. We’re excited to keep building with the combined team to unlock long-term value for our customers.”
Founded in 2003 and headquartered in Seattle, Washington, Fraxion is a provider of procure-to-pay software for mid-market organizations. Fraxion gives the Office of the CFO the visibility, controls, and embedded intelligence to manage processes and spending across the organization with greater confidence and efficiency, enabling better-informed decisions. Built on a unified platform, Fraxion brings procurement, accounts payable, expenses, payments, and spend analytics together in a single solution. Flexible integrations support the ERP and accounting systems organizations use today or may adopt in the future, across cloud, legacy, and niche environments.
Founded in 2007 and headquartered in Norfolk, Virginia, Yellow Dog is a provider of inventory management software purpose-built for hospitality and sports venue operations, serving retail, food & beverage, and concessions workflows for customers in sports & entertainment, hospitality, and institutional settings. Yellow Dog’s platform integrates with more than 130 point-of-sale systems and 300 total third-party systems, giving customers a POS-agnostic view of inventory across procurement, receiving, and sale, and enabling real-time visibility and control in complex, high-volume environments.
Nothing contained in this Press Release is intended to project, predict, guarantee, or forecast the future performance of any investment. This Press Release is for information purposes only and is not investment advice or an offer to buy or sell any securities or to invest in any funds or other investment vehicles managed by Main Capital Partners or any other person.
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