Main Insight Event Benelux 2024

  • Main Insight Event
  • The Hague
The Main Insight Event Benelux is hosted annually as a knowledge-sharing and networking platform for our close community of C-level software executives across the Benelux region. The edition of the event will be held at the Hilton Hotel in The Hague, the Netherlands.
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Like every year, a trending topic will be explored through several panel discussions and key notes, bringing together experts in the field who will share their insights and perspectives to help stimulate meaningful conversations and provide key takeaways. The keynote speakers and panelists will be revealed shortly. Furthermore, attendees will have the opportunity to network with other like-minded professionals.

The event will be moderated by Ann-Lynn Hamelink and co-hosted by Bram Kaashoek (Partner & Chief Operating Officer at Main) and Sjoerd Aarts (Partner & Head of Benelux at Main), be focused on the theme Marketing strategies as part of Go-to-Market of enterprise software companies: how to reach & win in complex B-to-B environments.

We are excited to announce our speaker line-up this year:

  • Mark Appel, Chief Marketing Officer at Sendcloud
  • Shipra Jain, Director, Sales Strategy at Salesforce
  • Shimon Ben Ayoun, Co-Founder & Managing Director at SPOTONVISION
  • Ciaran Regan, Chief Marketing Officer at Bizzdesign
  • Susana Delgado, Non-executive Board member at Inverid

Program

  • 13:00 – 14:00

    Coffee & Bites


  • 14:00 – 14:15

    Word of Welcome & Update Main Capital


    Sjoerd Aarts, Managing Partner & Head of Benelux at Main


  • 14:15 – 14:40

    Redefining B2B Growth: Leveraging the Power of ABM Strategies


    Shimon Ben Ayoun, Co-Founder & Managing Director at SPOTONVISION


  • 14:40 – 15:05

    Customer-centricity, value delivery & the use of AI in marketing


    Mark Appel, Chief Marketing Officer at Sendcloud


  • 15:05 – 15:30

    Closing the marketing & sales G2M gap


    Susana Delgado, non-executive Board member at Inverid


  • 15:30 – 16:15

    Networking Break


  • 16:15 – 16:40

    How to translate leads to deals through embracing marketing as a sales accelerator


    Shipra Jain Director Sales Strategy at Salesforce


  • 16:40 – 17:00

    Effectively Leveraging & Scaling Product Marketing in B2B Software Sales


    Ciarán Regan, Chief Marketing Officer at Bizzdesign


  • 17:00 – 18:30

    Networking drinks


If you want to get really inspired and have the opportunity to learn and get insights from great speakers and experienced colleagues – sign up for the Main Insight!

- Ulf Bokelund Svensson, CEO at Björn Lundén

Get a glimpse of what the event will be like

What the Main Insight Event Benelux 2023 looked like in pictures

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