Main Insight Event DACH 2023

  • Main Insight Event
  • Dusseldorf
The Main Insight Event DACH is an event organized annually as a knowledge platform for C-level software executives across the DACH region. It offers a great place to network with peers and to discuss key business topics with industry leaders.

On March 30th the annual Main Insight Event DACH took place at the Hyatt Düsseldorf, Germany. The topic of this was: Learning how to find an effective and efficient Go-To-Market strategy.

The kick-off and moderation of the event was done by Sven van Berge Henegouwen and Helena Felixberger. We hosted an excellent selection of speakers who shared their views, expertise and experiences on the topic at hand:


  • Joris van Leeuwen (Chief Commercial Office at WoodWing)
  • Alexandra Hartung (Head of Medium Enterprise Germany at Workday)
  • Michael Marquardt (Associate Partner & Head of Information Technology Practice at Prof. Roll and Pastuch Management Consultants)
  • Dieter Schoene (Director Solution Consulting at ServiceNow)
  • Bart van der Horst (Managing Partner at Winning by Design)
  • Bram Kaashoek (Managing Director Market Intelligence & Performance Excellence at Main Capital Partners)

The key takeaways of the event were:

  • Multiple prices lead to multiple profits. As pricing is the most important profit lever you have, offering variation is a prerequisite for pricing optimization and helps target the market in the broad mass. One main secret of successful pricing therefore lies in price differentiation achieved by the variation of offering.
  • Move from function to value as the maturity of your product increases
  • Leverage market data well.

The Main Insight Event DACH 2023 was a great success. We thank our speakers and chairman of the day and we look forward to the next edition in 2023.

The event offered me several useful and inspiring learnings about how to find the find effective and efficient Go-To-Market strategies, most of which I could put to practice in our daily operations.

- Ulrich Mangold, CEO of PeakAvenue

Catch a glimpse of the event

What the Main Insight Event DACH 2023 looked like in pictures

Related events

Take a look at the other Insight events organized by Main.