Founded in Melbourne, Australia, Apromore has established itself as a Gartner leader in process intelligence, serving a diverse customer base across financial services, manufacturing, and government sectors.
Its flagship platform is recognized for its intuitive, no-code interface and powerful analytics, trusted by organizations such as ANZ, Assurant, INAIL and NextEra Energy. Powered by cutting-edge Agentic AI, process and task mining, and a team with deep domain expertise, Apromore is a leader in transforming data into actionable insights for remarkable operational efficiency.
This transaction marks a significant milestone for Apromore, whose innovative platform provides end-to-end visibility of business processes across all systems and applications, reducing operational blind spots and helping organizations achieve greater operational efficiency and digital transformation. The acquisition will enable Salesforce to provide a full spectrum of process intelligence capabilities that accelerate Salesforce’s agentic process automation vision.
Main Capital Partners identified Apromore as a high-potential innovator in the process intelligence space, supporting its growth through strategic guidance and capital investment. The sale of Main’s minority stake to Salesforce marks a successful outcome of that partnership.
We are proud to have supported Apromore’s journey from the early days to becoming a world-recognized leader in process mining."
“We are proud to have supported Apromore’s journey from the early days to becoming a world-recognized leader in process mining. This acquisition validates Apromore’s vision and technology, and we look forward to seeing the company continue to thrive,” said Sven van Berge Henegouwen, Managing Partner and Head of DACH at Main Capital Partners.
“This milestone marks a new chapter for Apromore. Becoming part of Salesforce will allow us to accelerate our mission of empowering organizations worldwide with advanced process intelligence. We are grateful to GBTEC and Main Capital Partners for their strategic support and belief in our vision, and we look forward to the opportunities ahead,” said Marcello La Rosa, CEO and Co-Founder of Apromore.
Apromore is a leading provider of AI-powered process intelligence solutions, enabling organizations to optimize their operations and drive agentic AI adoption. Our platform blends process mining, task mining, simulation, predictive monitoring and intelligent compliance assurance, to provide actionable insights that drive real transformation. Recognized as a 3X Leader in the Gartner® Magic Quadrant™ for Process Mining Platforms and 2X Leader in Everest Group’s PEAK Matrix® for Process Mining Products, Apromore is trusted by global enterprises across finance, healthcare, energy, and more for its intuitive, no-code user experience and fast time-to-value.
Nothing contained in this Press Release is intended to project, predict, guarantee, or forecast the future performance of any investment. This Press Release is for information purposes only and is not investment advice or an offer to buy or sell any securities or to invest in any funds or other investment vehicles managed by Main Capital Partners or any other person.
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