Main Capital realizes strategic sale of artegic to UNITED Marketing Technologies by DuMont

The acquisition by UNITED sets yet another successful exit for Main Capital Partners. With the acquisition UNITED further expands its stance in the marketing technology space. artegic’s offering of marketing automation solutions strategically complements UNITED’s current portfolio of marketing technology solutions such as its cloud-based platform for social media management and its omnichannel content platform.

Headquartered in Bonn in Germany, artegic was founded in 2005 as marketing automation software provider. Since its foundation, the company has developed to one of the leading European providers of real-time, cross-channel SaaS marketing automation solutions and digital CRM. artegic offers its customers a strong value-add proposition covering the design, customization, execution and automation of highly individualized marketing campaigns via email and mobile and enabling them to execute customer-centered, best-in-class digital dialogue marketing.

By joining forces, UNITED and artegic can jointly accelerate their growth path in the marketing technology space. The merger also combines DuMont’s extensive experience and network in the media and business information field and its resources of being a one of the largest media Groups with artegic’s cutting-edge marketing automation solution and its specialized experience in the field.

Main Capital invested in the company in 2016 and since then has supported artegic in its organic growth path with a strong focus on the transformation from a business model driven by transactional revenue to a highly scalable and strongly growing SaaS model. In collaboration with Main Capital, artegic has almost tripled it SaaS revenue while increasing the SaaS growth rate from lower single digits growth to over 33% in 2022/23 over the investment horizon.

Christian Friedrichs, Managing Director of UNITED by DuMont, commented: “UNITED is taking a strong strategic step with the acquisition of artegic. We are excited to work with the management team of artegic to lift synergies within the digital marketing arm of the DuMont Group.”

Stefan von Lieven, Managing Director at artegic added: “With UNITED we have found a strong partner with deep expertise in the marketing technology space. Within the group, we can offer our clients a broader suite of complementary solutions within the marketing technology space. We are very proud of this partnership and would like to thank Main Capital Partners for the strategic support and know-how over the recent years.”

Sven van Berge Henegouwen, Partner at Main Capital Partners, concluded: “We congratulate artegic and UNITED on this successful partnership. The company has gone through an impressive business model transformation resulting in SaaS growth rates of more than 33%. We believe artegic has found with UNITED a strong partner to support artegic in the next phase of growth.”