The acquisition marks the first strategic add-on under Main’s ownership and further solidifies UnameIT’s market position as leading provider of solutions that support the entire dealer process.
Strengthening UnameIT’s aftersales capabilities
Claire Automotive, based in Ede, offers a cloud-native SaaS platform focused on digitalizing and optimizing aftersales workflows and work order processes for automotive dealers and garages. With a proven track record and a customer base that includes leading dealer groups such as Van Mossel, Emil Frey, and Jaguar Land Rover, Claire has developed into a trusted partner for small, medium, and large (multi-site) dealerships, independent automotive businesses, and OEM networks.
By joining forces, UnameIT and Claire combine two complementary product suites into one integrated platform that covers the complete dealer process: from lead generation and sales to aftersales, service, and procurement. Claire’s in-depth expertise in the aftersales domain forms a natural extension of UnameIT’s commercial solutions.
Shared vision and integration plan
UnameIT and Claire already have several shared customers in their client base and are actively working on product integrations to further enhance the seamless user experience of their combined offering.
Claire represents a strong strategic fit for UnameIT, with complementary product suites and an overlapping customer base that allows for a shared go-to-market approach.''
Antoine van den Eijnden, CEO of Claire, comments: “I am enthusiastic about this next step in Claire’s growth strategy. In this collaboration, we are even better positioned to serve our valued customers and to grow together with our customers to other European markets as part of the UnameIT organization.”
Robert van Adelerhof, CEO of UnameIT, adds: “We are very pleased to announce this acquisition, which marks an important step in our growth strategy since our partnership with Main Capital Partners. We see a natural match between our solutions that focus on the commercial processes of dealers and the aftersales automation capabilities that Claire has been providing to its loyal customers for years. We look forward to collaborating with the entire Claire team and to leveraging the innovative opportunities that this combination brings for our shared customer base.”
Jeffrey Sanya, Investment Director at Main Capital Partners, concludes: “Claire represents a strong strategic fit for UnameIT, with complementary product suites and an overlapping customer base that allows for a shared go-to-market approach, enabling us to serve clients even better while accelerating the growth trajectory of the combined group as well. We consider the aftersales segment a strategic expansion area for UnameIT, both in the Netherlands and abroad.”
Claire Automotive, founded in the Netherlands, is a provider of SaaS solutions for workshop management and aftersales optimization in the automotive sector. The platform enables dealers and repair companies to digitalize work orders, streamline communication, and improve customer experience. Claire serves a broad range of customers, including leading dealer groups and OEM networks in the Benelux.
UnameIT is a Dutch provider of automotive software solutions. The company offers a wide range of solutions, including SAM (order and sales management), LEF (lead management), MAX (marketing automation), and other complementary products. UnameIT serves more than 500 customers and was founded in 1996. Since then, UnameIT has grown into a prominent provider of automotive solutions for dealers, independent automotive businesses, importers, and leasing companies in the Benelux.
Nothing contained in this Press Release is intended to project, predict, guarantee, or forecast the future performance of any investment. This Press Release is for information purposes only and is not investment advice or an offer to buy or sell any securities or to invest in any funds or other investment vehicles managed by Main Capital Partners or any other person.
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