Main Capital Partners announces investment in Dutch automotive software player UnameIT

Founded in 1996 and headquartered in Woerden (NL), UnameIT is a leading provider of automotive software solutions across the Benelux region. The company’s integrated suite of solutions helps customers manage their total commercial sales and aftersales processes, including lead management, targeted sales management, marketing campaigns and retargeting. Additionally, UnameIT offers a range of other complementary products that together provide end-to-end coverage of the commercial processes of automotive dealerships and OEM’s (Original Equipment Manufacturer).

The automotive market is vast and evolving, and still ranks relatively low in terms of its level of digitization, offering an abundance of opportunities for software providers with innovative offerings. Thanks to strong leadership and a differentiating suite of solutions, UnameIT represents an attractive platform for Main with a market leading position. UnameIT’s client base mostly consists of large dealers, including single-brand dealers, multi-brand dealers and independent automotive companies. Furthermore, UnameIT’s customer base also includes OEM’s, leasing companies and importers, a.o. serving brands such as Renault, Ford, Van Mossel, Stellantis and Bosch.

Collaboration between UnameIT and Main
The management team of UnameIT will retain a significant minority stake and will stay closely involved post-closing. Main will leverage its experience in B2B software markets to support the management in further internationalization of the company (i.e. into the DACH-region, where the business is already taking its first steps). UnameIT’s growth strategy will aim to grow the company internationally, both organically, as well as through a selective buy-&-build strategy.

Robert van Adelerhof, CEO of UnameIT, said, “We are very happy to announce our partnership with Main, as this is the right time for us to extend our reach. Over the years, we’ve built UnameIT to what it is today: a software supplier for automotive dealerships in the Benelux-region, among which the majority of the largest dealer holdings. Our tools are focused on helping dealerships navigate their core processes in a more efficient way, helping them to gain more control over their processes, and improve their commercial performance and bottom-line results. The partnership with Main will try to help us reach our goal to become a leading European automotive software player, as their proven track record in B2B SaaS will be invaluable in guiding us through the next phase of growth of our company.”

Jeffrey Sanya, Investment Director at Main, concluded, “We are excited to announce that Main is partnering with UnameIT, a prominent player in the Dutch automotive software market. UnameIT plays a crucial role in supporting the largest dealerships in the Netherlands, within an industry that presents significant growth potential. We see numerous opportunities to assist the team in advancing digital transformation in the sector and expanding UnameIT’s suite into neighboring markets, such as Germany. We look forward to embarking on this new partnership and, alongside the management team, we are committed to guiding UnameIT to become a leading European automotive software provider.”