Coming up: the Main Software 50 Awards 2024
Read more about the Main Software 50 Awards in the Nordics, Benelux and Germany.
Read more about the Main Software 50 Awards in the Nordics, Benelux and Germany.
We have a strong foothold in Europe based on over 20 years of investing exclusively in Enterprise Software companies and we have a growing, scalable presence in North America.
Our dedicated team knows what it takes to bring software companies to the next level. We help set the right strategies and support portfolio companies to outperform the market and expectations.
Together with management teams we accelerate progress and internationalize businesses. We improve financial profiles and scale Enterprise Software firms in a profitable way – both organically and through successful buy-and-build.
Main Capital Partners invests exclusively in enterprise software companies. These companies are active in a wide range of sub segments and product-markets. Read more about our core product-markets.
Together with management teams of portfolio companies we build successful market leading software groups that deliver value for customers and society.
We take a data-driven approach and our Market Intelligence team generates actionable insights. Our Performance Excellence practice creates playbooks, shares knowledge and supports company-level improvement projects – covering domains like Finance & Operations, Product Management & Technology, Go-to-Market & Topline Growth, and Add-on Integration.
Our events and network show our engagement with and commitment to the Enterprise Software industry. With over 12.000 software companies in our network, we facilitate mutual learning and elevate the software industry in our core regions.
Scaling Enterprise Software companies to international markets can be challenging. How do you assess the readiness of your software product offering and organization for internationalization? How to select core geographies to expand to? And which approach works best: selling solutions remotely, through a partner network, opening local offices or acquiring a company with a local footprint? The Performance Excellence team summarized practical lessons and described a clear, guiding and step-by-step approach for successful internationalization strategies. Together with our US team, we support portfolio companies as they expand to the US.
In the last 10 years, since the wide adoption of SaaS business models, we saw the rise of vertical software vendors: software targeting specific groups of professionals within a vertical market, for example accountants, lawyers, nurses, teachers or architects. Market dynamics differ for vertical versus horizontal (e.g. CRM) software segments.
The Market Intelligence team examined differences in market dynamics and the impact on product development and commercialization strategies of horizontal versus vertical software vendors.
Get in contact with our Performance Excellence and Market Intelligence team.
