Main Insight Event Benelux 2023

  • Main Insight Event
  • The Hague
The Main Insight Event Benelux is an event organized annually as a knowledge platform for C-level software executives across the Benelux region.

On May 11th we held the annual Main Insight Event Benelux at Het Beeld en Geluid museum, in The Hague. The event, aiming to inspire, form connections and drive knowledge-sharing, drew in many attendees from across the Benelux region to speak about the topic: how to optimize your B-to-B sales processes.

Driven by scalability, internationalization is a top priority for many software entrepreneurs. In order to be successful, preparation is key. With this in mind, the topic of the event was how to drive international growth. Several panel discussions and key notes were held, which all resulted in meaningful discussions and interesting key takeaways. The event was closed off over some drinks and bites, during which attendees had the opportunities to connect.

The event was co-hosted by Sjoerd Aarts (Partner and  at Main Capital Partners) and  moderated by Janneke Willemse (News anchor of RTL Z and bestselling author of “Blonds Invest Better”)

We hosted an excellent selection of speakers who shared their views, expertise and experiences on the topic at hand:


  • Joris van Leeuwen (Chief Commercial Office at WoodWing)
  • Julie Koegenboeg (SVP Global Sales Growth at Unit4)
  • Greg Jones (Chief Revenue Officer at Bizzdesign)
  • Bart van der Horst (Managing Partner at Winning by Design)
  • Bram Kaashoek (Managing Director Market Intelligence & Performance Excellence at Main Capital Partners).

The key takeaways of the event were:

  • An important KPI to focus on is net retention rate. Structurally manage this and understand the different components of you NRR as it enables you to take concrete action.
  • Pipeline management, forecast management, revenue planning & analysis and sales performance are all four of the primary pillars for optimizing revenue operations.
  • What is equally important, besides conversing about sales optimalisation, is effectively collecting and utilizing data from your customer base- that also tells a story.

The Main Insight Event DACH 2023 was a great success. We thank our speakers and chairman of the day and we look forward to the next edition in 2023.

The Main Insight Event offers a great way to meet peers, learn and discuss new topics. I always come back inspired after attending these events organized by Main.

- Joris van leeuwen, CEO of WoodWing

View the Main Insight Event Benelux 2023 aftermovie

What the Main Insight Event Benelux 2023 looks like in pictures

Related events

Take a look at the other Insight events organized by Main.