Main announced its partnership with Dutch invoicing software specialist WeFact. This strategic partnership has been formed to jointly accelerate WeFact’s national and international growth. Led by the management and supported by Main’s expertise within the international software market, WeFact will strengthen its market position and further develop its product portfolio to deliver even greater added value to its customers and partners.
WeFact, founded in 2005 and based in Eersel, the Netherlands, is a modern SaaS invoicing software provider, facilitating sending invoices, preparing quotations and processing purchase invoices, in order for customers to maintain continuous insight and control over their administration. With a go-to-market strategy focused on product-led growth, WeFact serves more than 10,000 customers in the Netherlands, Belgium and numerous other European countries. More than 750 accounting firms act as reselling partners for WeFact and recommend it as the ideal online invoicing and administration solution for entrepreneurs.
Growth acceleration
WeFact and Main will work closely together to achieve both national and international growth acceleration. The growth strategy will include deepening and broadening the product offering, (inter)national sales by the internal team and through partners, and exploring opportunities for strategic acquisitions. This strategy will be focused on accelerating organic growth, including expanding the partner network and enhancing internationalization. Additionally, the organic growth strategy will be accelerated through selective strategic combinations with other market players.
Roel Korting, Chief Executive Officer of WeFact said: “We look forward to working together with Main and jointly building WeFact into a leading international player. The combination of Main’s extensive knowledge and international experience with our technical and commercial expertise is a great fit. This enables us to be excellently positioned to realize the ambitious growth plans and further professionalization of our company. In short, we are the same company, with the same people, core values, service and ambition. However, now with the reinforcement of Main as our strategic partner.”
Jeroen Blox, Chief Technology Officer of WeFact adds: “In order to scale up and support WeFact, we need a strong and experienced partner that fits our unique WeFact culture. We have found this type of partner in Main. The drive to develop the best product has remained unchanged for 18 years. With Main as a partner, we can ensure continuity for our customers while our performance-oriented team focuses on exploiting new growth opportunities in the market. This partnership enables us to realize the deepening and broadening of our product offering and the further international roll-out of WeFact.”
Ivo van Deudekom, Investment Director at Main Capital Partners concludes: “We have known the founders and management team of WeFact for many years and have been impressed by the way they have successfully built the organization in a sustainable and fast-growing way. Therefore, we are delighted to partner with WeFact and support the company in its next phase. WeFact is a leading software provider in the invoicing and administration market with an extremely modern product. Using WeFact, sole traders, small entrepreneurs and SMEs can unburden themselves and achieve more insight, control and efficiency for their organization. We are therefore enormously looking forward to jointly making the customer base even larger and more international.”
About WeFact
WeFact, founded in 2005 and based in Eersel (North Brabant, the Netherlands), has developed into a leading software developer for invoicing and administration. WeFact provides a powerful solution for sending invoices, preparing quotes and processing purchase invoices so that business owners gain and maintain control over their administration. The company provides its platform to more than 10,000 entrepreneurs within the Netherlands, Belgium and numerous other European companies. More than 750 accounting firms act as reselling partners for WeFact and recommend it as the ideal online invoicing and administration solution for entrepreneurs. WeFact employs around 17 people.
About Main Capital Partners
Main Capital Partners is a leading software investor in Benelux, DACH and the Nordics. Main has almost 20 years of experience in strengthening software companies and works closely with the management teams of its portfolio companies as a strategic partner, in order to realize sustainable growth and build excellent software groups. Main counts 60 employees and has offices in The Hague, Stockholm, Düsseldorf, Antwerp and Boston (US). As of October 2021, Main had over EUR 2.2 billion in assets under management. Main has invested in more than 150 software companies to date. These companies have created jobs for approximately 9000 employees.
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