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Read more about the Main Insight Events in the Nordics, North America, Benelux and DACH.
Main Capital Partners today announced its strategic partnership with Dutch document creation software specialist Xential. This partnership has been established to jointly accelerate Xential’s (international) growth. Led by the management team and supported by Main’s expertise, Xential will strengthen its market position and expand its product portfolio to deliver even greater added value to its customers and partners.
Xential, founded in 2009 by CEO Ruud Vos and based in Holten, the Netherlands, is a developer of a SaaS platform for document creation. The company offers solutions to create and manage documents anytime, anywhere, in order to increase control over information. The fast-growing software company serves more than 240+ customers, mainly consisting of (local) government institutions, but also accounting firms and employment agencies. Xential has a strong market position in the Netherlands, as well as 70+ customers in Germany.
Growth acceleration
Xential and Main will cooperate to realise both a national and international growth acceleration. The growth strategy will include deepening and broadening of the product suite, selling (inter)nationally via the internal commercial team and through partners, and exploring opportunities for strategic acquisitions. This strategy will focus on accelerating organic growth, including expanding the partner network and strengthening the international market position. In addition, the organic growth strategy will be complemented with selective strategic combinations with other players in the market.
Ruud Vos, Chief Executive Officer of Xential comments: “In cooperation with Main, we are now opening up opportunities in new verticals in the Netherlands and other European countries. Main’s knowledge and experience, in combination with our expertise in content creation, will allow us to accelerate the realisation of our ambitions. We are aware of our strengths: high-quality software, committed and specialized employees and an approachable service desk. We will certainly keep it that way. Furthermore, for the continuous development of our product, we will soon be able to utilize the knowledge and expertise that Main brings. In short: I see a lot of opportunities to further expand on the strengths of Xential.”
Ivo van Deudekom, Investment Director at Main Capital Partners, adds: “We have known Xential’s management team for many years and are impressed with the way they have successfully built the organisation in a sustainable and fast-growing manner. Xential is a leading software supplier in the document creation market, partly due to a smart partner strategy in both the Netherlands and Germany. Many (international) partners already use Xential private label. For the end-user, this results in seamlessly building output from a process, case application or DMS, without complicated programming knowledge or in-depth knowledge of word processing software. Together with the management team, we see significant additional (growth) potential in the Netherlands, Germany and beyond.”
We have known Xential’s management team for many years and are impressed with the way they have successfully built the organisation in a sustainable and fast-growing manner.
Since 2009, Xential has been developing software for document creation. Companies manage their content, corporate identity and document templates in the platform. “With our software, we fulfil a basic need for our customers: to communicate well with their target groups,” explains CEO Ruud Vos. “We offer the solution for organisations that have complex information management; large document and data flows. In doing so, we standardise processes, increase efficiency and reduce the margin of error. At the same time, our customers can offer their target groups correct, personalised information, at the right time.”
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