Main Capital Partners acquires Finnish Medical and Food Safety Software Provider Sensire

Main Capital Partners is proud to announce the acquisition of a majority stake in Sensire Oy, a leading provider of medical and food safety software solutions. Together with management, Main will support Sensire in its continued organic growth journey both in Finland and internationally as well as supporting with a selective buy & build strategy.

Founded in 2001 in Joensuu, Sensire has 20 employees and is a Finnish software vendor of HSEQ solutions with focus on medical and food safety. With more than 20 years of experience in the HSEQ industry, the Sensire platform has grown into a leading solution within temperature monitoring, task management, compliance, waste management and document management supporting its international client base to comply with regulatory requirements for medical and food safety.

The medical and food market is characterized by heavy regulations and guidelines including EU-wide laws on safety, hygiene and traceability across the medical and food production chain. There is an increasing need for modern solutions tailored for digitizing and automating workflows and tasks within medical and food management. Next to that, there is an increased pressure from external stakeholders on enhancing quality and compliance and increasing EHS awareness within the medical and food value chain. This has provided Sensire with a strong foundation to serve customers in a wide range of different verticals and add significant customer value when adopted across departments and processes.

Sensire currently serves more than 300 clients in Finland, Germany, UK and Poland. The client base include customer such as Attendo, Arla, Valio, Red Cross as well as many of Finland’s largest welfare regions.

Looking ahead, Main Capital Partners will actively support Sensire in scaling growth by broadening the offering to its customers, expanding into adjacent customer verticals as well as entering into new international markets. In addition to organic growth initiatives, Main Capital will support in doing selective add-on acquisitions as part of the growth strategy to complement the product portfolio as well as to strengthen the market positioning.

Wessel Ploegmakers, Partner at Main Capital Partners, says: “We are excited to support Sensire in their continued growth journey towards becoming a leading HSEQ software provider in Europe. We will support Sensire in further improving and expanding the product offering to optimize work processes and ensure compliance with regulatory standards in medical and food safety. We will support the business in strengthening the market positioning in Finland and internationally by building out their partnership reseller model and doing strategic acquisitions to establish local footprints in new market and expanding the product offering.”

Jukkapekka Asikainen, Founder and CEO of Sensire, comments: “We are excited to enter this partnership with Main Capital. We believe Main can support the company through a combination of best practices and lessons learned from having invested in over 150 software companies as well as finding smart acquisitions. We are very much looking forward towards rolling out the business internationally in this new phase of growth.”