Go-to-Market (GTM) Analyst

The Hague

We are looking for a motivated, analytical, and entrepreneurial Analyst to join our Performance Excellence team, focusing on driving the commercial performance of our portfolio companies.

Your job at Main

When working at Main you will be surrounded by a dynamic, fast-growing and international work environment. You will join a dedicated team of proactive, like-minded professionals and work together to achieve common goals. You will have the opportunity to develop your skills and grow professionally.

Work in a fast-growing, dynamic and international environment

The opportunity to follow an exchange program

Learn on the job

Be part of a young, dedicated and motivated team

The Performance Excellence Group supports portfolio companies by implementing improvement programs, helping them implement standards (standard financial & KPI reporting) and identifying, capturing and sharing best practices through handbooks. This is a unique opportunity to grow your career in private equity while making a real impact.

Why Main?

Industry Leadership
Immerse yourself in an inspiring workplace culture alongside a vibrant and ambitious team, where boundless opportunities for professional growth await.
Dynamic Work Environment
Step into the forefront of enterprise software investment and contribute to shaping the technological landscape of tomorrow.
Hands-On Learning
Receive significant responsibilities early in your career. You will learn to grow businesses organically through performance excellence and you will get a lot of exposure to M&A deal activity working for one of the most active investors in the sector.
Inclusive, diverse and down to earth
At Main we are dedicated to fostering a workplace that values inclusivity and diversity, where every voice is respected. We pride ourselves on maintaining a flat organizational structure that encourages open communication and collaboration across all levels.
Rewards and Benefits
Enjoy a competitive salary package within a vibrant work culture complemented by enticing perks such as daily catered lunches, monthly social gatherings, and our generous fitness plan.
Global Collaboration
Engage with international peers in cross-border deal settings and get the chance to participate in our enriching internal exchange program.

Why You’ll Be a Great Fit?

Educational Background
You hold an academic degree relevant to the position, such as Business Administration, Business Information Management, Economics, Econometrics, or a Technical University degree with an MBA or Business Administration minor.
Relevant Experience
You have 1–2 years of experience in consultancy (e.g., commercial strategy, pricing, or CDD) or in an operational role at a tech or software company (e.g., RevOps, (sales) operations, growth, or commercial strategy). Starters with relevant internships in these areas are also encouraged to apply.
Analytical skills
You possess strong analytical capabilities and proficiency in commercial and operational data analysis using Excel. You are familiar with marketing automation tools, lead generation, sales methodologies, and direct and indirect sales channels, ideally within a B2B SaaS environment.
You also have experience in project management and project-based work, combined with a proactive, self-starting mindset that thrives in dynamic settings.
Independent and Organized
You are capable of working independently, managing priorities, and maintaining structure in a changing and challenging work environment. You demonstrate strong communication and social skills, allowing effective collaboration with PX teams, deal teams, and portfolio company management.
Bilingual
You have excellent command of English and Dutch, both written and spoken.
You have an excellent English and Dutch command in word and writing.

Key Responsibilities

Commercial Support
Support portfolio companies in addressing commercial challenges related to marketing automation, sales (channel) optimization, and pricing.
Collaboration
Work closely with the GTM & Topline Growth Senior Associate within the Performance Excellence team, as well as deal team colleagues and management of portfolio companies.
The work is conducted partly from our office in The Hague and partly on-site at portfolio companies.
Performance Assessment
Assess Marketing & Sales performance using predefined and measured commercial KPIs to identify areas for improvement.
Sales & Marketing Effectiveness
Enhance marketing and sales funnel performance through detailed analysis of conversion rates across marketing channels and both direct and indirect sales channels.
Customer Segmentation & Targeting
Define the Ideal Customer Profile (ICP) and develop a value proposition tailored to this audience, identifying key pain points and solutions.
Partnership & Channel Strategy
Evaluate partner ecosystem performance and recommend strategies to strengthen indirect sales channels and partnerships.
Retention & Expansion
Analyze churn, upsell, and cross-sell data to identify opportunities for revenue growth among existing customers.
Pricing & Packaging Optimization
Refine pricing models by determining the right packaging, metrics, and price points to maximize profitability and market alignment.
Playbook Development
Contribute to the creation and enhancement of commercial playbooks, capturing and sharing best practices across the portfolio.

Start your application process by sending in your CV, motivation letter (or video), and grade list. We will review your application documents and if we believe that you are a match you will be invited to enter the hiring process.

You will undergo several in-person interviews, either on the same day or spread over a period of time. The interview process can be rigorous, but it’s also meant to give you the opportunity to get to know us better too and see whether there’s a match on both ends. Depending on the role, we will ask you to conduct a specifically designed case study. This way we can assess your skills and you’ll know what to expect when working at Main. We’ll let you know early on about any additional information and materials you’ll need in order for you to be able to prepare well.

Once your interview process and case study are completed, we’ll review everything. Our decision to hire you is based not only on your aptitude and skills, but also on your potential. At Main we foster a learning-working environment. We strive to create opportunities for our employees to develop and grow, and we look for candidates who demonstrate the same drive and enthusiasm.