Go-to-Market (GTM) Lead

The Hague

Due to the growth of our portfolio and our active support of portfolio companies in Go-to-Market and commercial performance, we are expanding our Performance Excellence team and seeking a Lead to build and drive the Go-to-Market & Topline Growth practice.

Your job at Main

When working at Main you will be surrounded by a dynamic, fast-growing and international work environment. You will join a dedicated team of proactive, like-minded professionals and work together to achieve common goals. You will have the opportunity to develop your skills and grow professionally.

As a Go-to-Market (GTM) Lead, you will play a pivotal role in enabling our Investment Team and supporting Private Equity activities. You will contribute to the professionalization, internationalization, and scaling of Main Capital’s operations, while strengthening our strategic positioning as a knowledgeable and supportive partner in the enterprise software market.

This is a cross-border, portfolio-wide position involving frequent collaboration with portfolio company management teams and deal teams on-site. You will work on concrete improvement initiatives that drive value creation, operational efficiency and commercial growth.

Why Main?

Industry Leadership
Immerse yourself in an inspiring workplace culture alongside a vibrant and ambitious team, where boundless opportunities for professional growth await.
Dynamic Work Environment
Step into the forefront of enterprise software investment and contribute to shaping the technological landscape of tomorrow.
Hands-On Learning
Receive significant responsibilities early in your career. You will learn to grow businesses organically through performance excellence and you will get a lot of exposure to M&A deal activity working for one of the most active investors in the sector.
Inclusive, diverse and down to earth
At Main we are dedicated to fostering a workplace that values inclusivity and diversity, where every voice is respected. We pride ourselves on maintaining a flat organizational structure that encourages open communication and collaboration across all levels.
Rewards and Benefits
Enjoy a competitive salary package within a vibrant work culture complemented by enticing perks such as daily catered lunches, monthly social gatherings, and our generous fitness plan.
Global Collaboration
Engage with international peers in cross-border deal settings and get the chance to participate in our enriching internal exchange program.

Why you’ll be a great fit

Driven and Analytical
You are a motivated, analytical, and entrepreneurial professional with a strong affinity for enterprise software and private equity.
Educational Background
You hold an academic degree relevant to the role, such as Business Administration, Business Information Management, Economics, Econometrics, or a Technical University degree with an MBA or BA minor.
Relevant Experience
You have 4–6 years of experience in strategy consulting (e.g., commercial strategy, pricing, or CDD) and/or an operational role at a tech or software company (e.g., RevOps, Sales Operations, Growth, or Commercial Strategy).
Commercial Expertise
You have a solid understanding of marketing automation tools, lead generation, pricing strategies, and sales methodologies, preferably within a B2B SaaS environment.
Analytical Skills
You combine strong analytical capabilities with a data-driven mindset, enabling you to derive actionable insights from commercial and operational data.
Strategic Mindset
You understand enterprise software business models and SaaS KPIs and can identify improvement areas based on benchmarks and best practices.
Independent and Organized
You can work independently, set priorities, and thrive in dynamic, fast-paced environments.
Collaborative Communicator
You communicate effectively and with integrity, working closely with the PX team, deal teams, and portfolio company management.
Multilingual
You have excellent command of English and Dutch, both written and spoken. Knowledge of German and/or French is a plus.

Key Responsibilities

Go-to-Market & Growth
Support portfolio companies in developing and executing Go-to-Market strategies, driving sales effectiveness, and optimizing commercial channels. Assist in internationalization efforts and market expansion. Help build and structure sales teams, including target setting and incentive schemes. Assist in commercial integration after buy & build (e.g. organization, pricing strategies, product propositions, rebranding). Implement marketing automation, inbound marketing, and SEO/SEA strategies.
Pricing & Commercial Strategy
Advise on pricing and packaging strategies, and contribute to initiatives that enhance topline growth and commercial performance.
Customer & Partner Excellence
Support Customer Success Management (CSM) and Partner Management initiatives, including channel development and retention optimization.
Framework & Playbook Development
Collect and standardize best practices across the portfolio, and develop new toolkits and playbooks on topics such as partner management and AI-driven pricing.
Knowledge Sharing & Community Building
Host webinars and facilitate knowledge exchange across the portfolio. Contribute to the Pulse knowledge platform, and help organize key events such as CEO Day, CFO Day, and Main Insights.
Operational Excellence
Lead or support performance improvement projects in collaboration with deal teams and portfolio company leadership.
Leadership & Team Building
Manage and mentor a dedicated G2M Analyst and contribute to building the broader Go-to-Market & Topline Growth practice within the Performance Excellence team. Work together with a multidisciplinary team of operating specialists within Main, covering capabilities like finance & operations, product, tech & AI, and HR.

Start your application process by sending in your CV, motivation letter (or video), and grade list. We will review your application documents and if we believe that you are a match you will be invited to enter the hiring process.

You will undergo several in-person interviews, either on the same day or spread over a period of time. The interview process can be rigorous, but it’s also meant to give you the opportunity to get to know us better too and see whether there’s a match on both ends. Depending on the role, we will ask you to conduct a specifically designed case study. This way we can assess your skills and you’ll know what to expect when working at Main. We’ll let you know early on about any additional information and materials you’ll need in order for you to be able to prepare well.

Once your interview process and case study are completed, we’ll review everything. Our decision to hire you is based not only on your aptitude and skills, but also on your potential. At Main we foster a learning-working environment. We strive to create opportunities for our employees to develop and grow, and we look for candidates who demonstrate the same drive and enthusiasm.