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Hengelo, March 5th 2025 – Xitres, a provider of software solutions for the Dutch residential real estate sector, announces the acquisition of Hartje Wonen. This acquisition marks the first step in Xitres’ buy-and-build strategy, following Main Capital’s investment in July 2024, and reinforces its position as a key player in the Dutch new-build real estate software sector.
Founded in 2012, Hartje Wonen has developed a cloud-based platform that streamlines and automates the sales process of new construction projects. Its software aligns closely with Xitres NieuwbouwOffice but adds advanced marketing functionalities that complement Xitres’ existing suite of solutions. Hartje Wonen serves a wide range of real estate developers, marketing agencies, and realtors, including VolkerWessels, Weboma and PRSC Vastgoedcommunicatie.
By joining forces with Hartje Wonen, Xitres strengthens its position as a professional provider of software solutions for the Dutch new-built real estate market, while also taking the first steps toward expansion into the Belgian and German real estate markets.
The acquisition of Hartje Wonen is an important step in Xitres’ growth strategy and perfectly aligns with our strategy to build a leading software group for the residential real estate market.
Henriëtte Havinga, founder of Hartje Wonen, comments: “We see Xitres as a strong partner that shares our vision and understands our market. This collaboration allows us to further develop our platform and continue supporting real estate professionals in optimizing their sales processes.”
Martijn Fähnrich, CEO of Xitres, adds: “We have known Hartje Wonen for several years and are excited to welcome them to the Xitres group. Their expertise and technology complement our own solutions, and together we can offer even more value to our customers while strengthening our market position.”
Sjoerd Aarts, Managing Partner at Main & Chairman of the Supervisory Board at Xitres, concludes: “The acquisition of Hartje Wonen is an important step in Xitres’ growth strategy and perfectly aligns with our strategy to build a leading software group for the residential real estate market. Together, both companies are well-equipped to meet the increasing demand for digital solutions in the real estate sector.”
Hartje Wonen, founded in 2012, is a developer of software for the Dutch residential real estate segment to facilitate the sales process of new-build construction projects. Renowned for its innovative software solutions and excellent expertise and customer support, Hartje Wonen offers a cloud-based platform that serves as an essential tool for clients and marketing agencies.
Xitres, founded in 2007, is a Dutch provider of software solutions for the (for-profit) residential real estate sector that empowers major real estate developers and project developers to digitally manage the entire customer journey throughout the sales and rental processes while facilitating efficient communication with potential buyers and tenants.
Nothing contained in this Press Release is intended to project, predict, guarantee, or forecast the future performance of any investment. This Press Release is for information purposes only and is not investment advice or an offer to buy or sell any securities or to invest in any funds or other investment vehicles managed by Main Capital Partners or any other person.
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