Main Insight Event

Each year we organize the Main Insight Event throughout our core geographies to facilitate knowledge sharing and peer-to-peer learning. Since 2011 Main Insight is seen as a leading professional platform where the most relevant business topics, top-of-mind for software CEOs are discussed and best-practices shared by high-profile industry leaders.

The theme of the Main Insight Event DACH 2021 is:

Marketing for software companies:
How to generate more high quality leads

Lectures all about marketing and generating leads:

  • How mid-sized software vendors can measure and boost marketing ROI
  • Learn from market leaders – automated Nurturing, Analytics & Customer Experience Management
  • Digital Marketing – how to generate more high quality leads despite limited budget
  • International marketing campaigns – what to consider
  • Growing importance of ecosystems – how to strategically position your company

Participation is free.

The event will take place online via the Hopin platform. You will receive further information about Hopin as well as an access link after your registration shortly before the event.


Please fill out the form below. We look forward to welcoming you!


Did you miss the last event? You can download the latest presentations below.